Zareen Malik
Social Media Manager | Digital Marketer
Phone:
832-489-1611
Email:
Based in:
Los Angeles, California
A Bit About Me
Welcome! I’m Zareen Malik, a Social Media Manager and Digital Marketer with 4+ years of experience building culture-driven campaigns for consumer brands and A-list talent.
My work lives at the intersection of creative direction, performance analysis, and cross-functional collaboration. I own campaigns end-to-end, from the first concept to the metrics that proved it worked.
If you’re here, there’s probably alignment. Explore my portfolio, which consists of past campaigns I’ve worked on, social success stories, and the projects I’m most proud of. And don’t hesitate to reach out.
Work Experience
Sulte Group
Social Media Manager
March 2026 - Present
KiTbetter
Content and Community Manager
March 2026 - Present
Managing social media for cultural icon Ice Cube across five platforms and 50M+ followers. In the first month alone, grew the audience by 50K+ through platform-native content and daily multi-platform publishing. Led campaign strategy supporting tours, the BIG3 Basketball League, and broader brand moments, coordinating creative teams, asset pipelines, and executive workflows end-to-end.
Drove a 35% increase in engagement through a unified content calendar and platform-wide community strategy. Built and managed 1:1 creator partnerships, overseeing campaign alignment and activation execution from concept to delivery. Led end-to-end production of culturally relevant digital content, guiding creative direction and team workflows to maximize audience impact.
Krikey AI
Sr. Social Media Manager
April 2022 - April 2025
Built and led integrated social and content strategy at an AI startup, driving 80% YoY organic follower growth, 65% growth in social-driven link clicks, and a 3x boost in overall engagement. Managed end-to-end creator and influencer partnerships, from identification and briefing through negotiation and performance tracking, scaling brand visibility across channels. Coordinated cross-functionally with SEO, design, and product teams to publish optimized content that expanded targeted reach by 25%.
Tumisang Ramarea
Senior Product Manager
Krikey AI
"Zareen’s data informed creativity, attention to detail, and exceptional communication easily made her an effective and collaborative Senior Social Media Manager at Krikey. In fact, it is these qualities that earned her the well deserved promotion from a Social Media Manager to Senior Social Media Manager."
Audrey Eatherly
Director of Marketing
Krikey AI
"Zareen has a growth mindset, quick and eager to learn, wholly collaborative and leads with high EQ. In my brief time working with her at Krikey AI, Zareen was a consistently warm and inclusive colleague - just a true pleasure to work with! As a social media manager, Zareen is a talented content creator particularly with producing scroll-stopping images and video."
