KiTbetter x Spin Magazine
Campaign:
Jimi Hendrix's Live At Woodstock was available as a KiTalbum for the first time ever and we brought it to social with a full collab with Spin Magazine.
My Role:
I organized the Spin Magazine collab to promote the Jimi Hendrix KiTalbum, directed social content, assisted with copywriting, and monitored performance on social.
Results:
602 likes, 120 shares, 8 reposts, and 21 comments on the collab post. The Spin Magazine partnership extended the content beyond KiTbetter's existing audience and into music media.
KiTbetter x Snoop Dogg
Campaign:
The Snoop Dogg KiTalbum unboxing became our highest performing organic piece of content on Instagram for the year. The goal was to generate hype for the brand by sharing content for one of our most famous releases on the KiT format.
My Role:
I directed and filmed the unboxing video for the Snoop Dogg KiTalbum, managing creative direction from shoot to publish.
Results:
The Snoop Dogg KiTalbum unboxing became our highest-performing organic piece of content on Instagram for the year. The post even caught the attention of Chuck D of Public Enemy, who commented directly on it.
Instagram Metrics
Social Feed
