Product Tutorial Videos for YouTube
Campaign:
I spearheaded an education-first YouTube series positioning Krikey AI as the go-to tool for AI animation, turning product features into tutorials that showed creators what they could make.
My Role:
I created this series from concept to creation, ideating every video, writing every script, and producing content from scratch using Krikey's own AI tool. I collaborated with editors and in-house animators on final cuts, and partnered with product managers to turn their feature roadmap into a tutorial schedule.
Results:
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320K+ views across the campaign
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6.5K organic views on the top tutorial, "How to Use Video to Animation"
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36% subscriber growth
Visual Design
Beyond social growth, I shaped Krikey AI's visual presence across web and social, translating a technical AI product into approachable, scroll-stopping graphics for both consumer and B2B audiences.
Over 12 months of weekly delivery, I designed 30+ assets spanning website visuals and LinkedIn campaigns, and built a reusable template system deployed across 12+ campaigns to keep the brand consistent while cutting design turnaround. Top-performing posts featuring my designs reached 40K+ impressions, supporting the campaigns behind Krikey's 80% YoY follower growth.
